I’m Shina, a Product Designer driven by endless curiosity to learn and love for solving messy problems.

Currently a UX Design Lead at JPMorgan Chase

↳ Featured work

Designing for wealth management

Coming soon!

UX/UI | Research | Strategy

Building digital communities in WW app

Led product design for community initiatives to replicate in-person workshops, launching group chat experiments to foster member connections, motivation, and retention in their weight-loss journey.

UX/UI | Research | Strategy | Experimentation

Designing for growth at Weight Watchers

Redesigned the pricing page in the checkout funnel in the WW site, cutting friction in the sign up process, simplifying choices, resulting a +23% increase in customer conversion.

Growth design | A/B testing | Multivariate testing | SaaS

Amex’s first-ever Business Checking iOS app

Owned the end-to-end design for the app, responsible for initial concepts to product launch, ensuring alignment with vision and strategy for the Business Checking product. Designed the dashboard view, mobile check deposit and payment management.

0–1 design | Design system | Mobile design (iOS)

Refreshing the Amex Business app

Redesigned the Amex Business app to optimize business users’ workflows, while boosting engagement and brand loyalty. Our UX team’s insights shaped the overall product mobile strategy and fostered lasting cross-functional partnerships.

UX/UI | Research | Strategy | Mobile design (iOS / Android)